How to manage Extended Producer Responsibility – Online Sellers

Your responsibility for the waste and recycling of the products you sell in the Nordics and Baltics

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Press Release - 12 November 2025

What is EPR?

Extended Producer Responsibility (EPR) is an obligation based on EU-legislation that makes producers responsible for the whole life cycle of their products, also when the products have become waste.  

  • Producers are jointly responsible for the collection and waste management of their products.
  • The responsibility applies to both physical and online retailers.
  • The aim is to reduce waste and promote sustainable production, where products are resource-efficient, easy to recycle and free of hazardous substances.
  • The EPR obligation can be fulfilled by joining a Producer Responsibility Organisation (PRO) or appointing an Authorised Representative (AR).

Mandatory EPR in the Nordics or Baltics

EPR applies to anyone selling the following products to consumers in the Nordics or Baltics.

EPR's in all countries
Packaging
Electrical and electronic equipment (WEEE) 
Batteries
Single-use plastic products (SUP)
Fishing gear containing plastic
Vehicles
Beverage containers

 

Some countries have additional EPR’s covering the following

Additional EPR’sCountries
Agricultural plasticsEstonia
Paper and paper productsFinland
Insulating glass containing PCBsNorway
LampsEstonia
TyresNorway, Sweden, Finland, Estonia, Latvia and Lithuania
Oil filtersLatvia
Lubricating oilsLatvia
TextilesLatvia

 

See the links below for country-specific EPR regulations.

How to manage EPR

If you sell any of the products listed above to end-users, you are required to register in the producer register of that country, report the number of products placed on the country’s market and pay EPR fees to cover the costs of waste collection and treatment. EPR must be managed separately for each product group e.g., when selling a laptop, you must manage EPR separately for electrical and electronic equipment, batteries and packaging.

This is commonly done by joining a Producer Responsibility Organisation who manage waste collection and recycling on behalf of your company. You may also be required to appoint an Authorised Representative located in the country to represent you and act as your liaison for EPR compliance. Some Authorised Representatives can represent you in multiple countries and may also offer services for multiple product groups. 

Information on distance selling

Distance selling refers to sales of goods to an end-user located in another country. This can be both business-to-consumer (B2C) and business-to-business (B2B). No matter where in the world you are located, you have the responsibility for EPR-covered products you sell to a Nordic or Baltic end-user via distance selling.

Important notes:

  • An Authorised Representative is mandatory for all distance sellers of batteries. EU-based distance sellers of electrical and electronic equipment, single-use plastics and fishing gear containing plastic are also obliged to appoint an Authorised Representative. An Authorised Representative will also be required for packaging from August 2026 onwards. 
  • If you sell your products through an online marketplace, you are still responsible for EPR
  • If you are selling your products to a distributor based in the destination country, you are usually not responsible for EPR