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Promoting the supply of ecolabelled products

A joint Nordic ecolabelling initiative has been launched to boost the supply of textile products labelled with the Nordic Ecolabel, the EU Ecolabel and Good Environmental Choice and to increase their visibility.

The initiative will encourage Nordic brands and retailers to improve their promotion of ecolabelled textiles and to make them more visible. This will be done by the ecolabelling organisations and the industry working together to develop new joint marketing ideas.

An analysis and action plan, targeting challenges faced by producers when applying for ecolabels and the process of licence issuing, is under way. Furthermore, through information and dialogue meetings, the initiative seeks to provide producers and supporting manufacturers with more information about documentation requirements and opportunities for pre-approval.

The Nordic working group for sustainable consumption and production (HKP) has financed the project.

For more information, please contact: Søren Mørch Andersen, Danish EPA,